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Privacy Policy for Midland Alarm Services Ltd

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Effective Date: July 2023

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At Midland Alarm Services, we are committed to protecting your privacy. This privacy policy outlines the types of personal information we collect, how we use and protect it, and your rights regarding your personal data. By using our website (www.midlandalarm.co.uk), you agree to the collection and use of your information in accordance with this policy.

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1. Information We Collect

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When you visit our website, we may collect the following personal information:

  • Name

  • Email Address

  • Phone Number

This information is collected when potential customers request a free quote or contact us through the website's contact forms.

We do not collect any sensitive personal information.

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2. Use of Your Information

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We use the information we collect for the following purposes:

  • To respond to requests for free quotes.

  • To send newsletters and marketing communications to individuals who have opted in.

We do not share your personal information with third parties, except when required by law or if necessary to fulfill your request (e.g., processing payments or providing services).

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3. Cookies and Tracking Technologies

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We use cookies and other tracking technologies to improve your experience on our website and gather insights into how users interact with our site. These technologies include:

  • Session Cookies: These cookies are temporary and are used to keep track of your session while you navigate our website. They are deleted once you close your browser.

  • Analytical Cookies: We use cookies to collect information on how visitors use our website, such as which pages are visited most frequently. This helps us improve our website's performance and user experience. These cookies may be set by services like Google Analytics 4 (GA4), which tracks user behavior including visits, page views, button interactions, and other actions on the site. This data is used to help us understand how users engage with our site and optimize its functionality.

  • Facebook Pixel: A tool used to track conversions and user actions on our website for advertising and retargeting purposes on Facebook. This allows us to measure the effectiveness of our Facebook ads and deliver targeted advertising to users who have shown interest in our products.

  • Google Tag Manager (GTM): We use GTM to manage and deploy various tracking tags on our site, including the Facebook Pixel and Google Analytics. GTM helps us track user actions, conversions, and optimize our website’s performance.

By using our website, you consent to the use of cookies and tracking technologies as described above.

For more information on how to manage or disable cookies, you can adjust your browser settings or use cookie management tools. Please note that some features of the website may not function properly if cookies are disabled.

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4. Data Retention

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We retain your personal data for a period of 7 years, in accordance with our data retention policy. After this period, we will securely delete your information.

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5. Your Rights

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You have the right to:

  • Access the personal information we hold about you.

  • Update or correct any inaccuracies in your personal data.

  • Request the deletion of your personal data by contacting us at info@midlandalarm.co.uk.

If you wish to withdraw your consent for data processing, you may do so by emailing us at info@midlandalarm.co.uk.

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6. Security Measures

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We implement reasonable security measures to protect your personal data. This includes the use of a cookie consent pop-up to inform users of our cookie usage and ensure compliance with privacy regulations. However, no method of data transmission over the internet is entirely secure, so we cannot guarantee the absolute security of your information.

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7. Children's Privacy

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Our website is not intended for individuals under the age of 16, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a child under 16, we will take steps to remove that information.

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8. Contact Us

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If you have any questions or concerns about our privacy practices, or if you would like to exercise your rights as described above, please contact us at:

Email: info@midlandalarm.co.uk

Changes to This Policy
We may update our privacy policy from time to time. Any changes will be posted on this page, with the effective date updated accordingly.

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